Boinkie's Blog

Universalis

Wednesday, August 30, 2006

Grand gift auto



CollisionDetectionBlog, who is a writer of video games, comments that the fact that Coca cola makes this parody points something out about modern youth....Indeed, the Coca Cola advertising team may even understand something much more subtle: c) that the average youth realizes that GTA is a self-parodying game -- i.e. that its purportedly psychotically amoral violent gameplay includes some incredibly self-mocking elements, as well as some acerbic satires of gormless politicians, rapacious capitalists, and kill-'em-all right-wing talk-show hosts that are heard on GTA's radio stations -- and that the Coke ad thus can exist as yet merely another layer of skin to be peeled off the endlessly ironizing onion of pop culture. The ad parodies violence in a game that parodies itself. Heh. Joe Lieberman, Hillary Clinton -- give up. You've lost. Move on to fresh fodder in the culture wars. Grand Theft Auto has become wholesome.

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